Years ago, SALES was not a difficult task as it is today. You just had to put some effort and you were able to sell your products or services to your customers.
With general selling skills, it was easy to convince your customers to buy your products.
But that phase has changed.
The customers have become smarter now. They are no more that old type of customers to whom you can convince easily.
There are many alternatives available to customers today. So, if you are not able to please your customer, they will shift to the other alternative immediately.
That’s the biggest challenge for the marketers TODAY.
No one likes to be sold anything.
What if someone comes to you randomly and starts selling something. You are neither interested in the product nor you want to purchase it.
You won’t like to engage with that sales person, right!
So here are the top #5 Sales techniques that you must practice if you want convince your customers to buy your product and engage with them.
1. Know Your Customers:
The most important part of sales is to know your customers. You need to know who are your target customers so that it becomes easy for you to engage with them.
When you find your targeted customers you need to know more about them…
You must know their:
Choice and Preference
Interest in the products
Reviews and reactions
Do your customers prefer your brand or the product??
Try to seek their opinions and get their reviews. If you feel that they are interested in your product, let them know more about it.
One of the most important aspect of knowing your customer is to know their Affordability. Are your customers able to spend in your product or their preference is something else. Do they will to spend on your product??
If they are comfortable with the price, carry on your selling process. Also give them offers and discounts to help them maintain their preferences.
2. Know Your Product:
Sales is a transfer of your enthusiasm.
Is the product that you are selling is a Problem Solving Product??
Are you yourself satisfied with the product? If no, then how do you expect that it will satisfy your customers?? If you are yourself not happy with the product, it’s less likely that you will be able to convince your customers.
So be enthusiastic about your product and that enthusiasm will transfer.
Also make sure that you know each and every details of the product so that you can answer to every question of your customers.
3. Connect With The Customer’s Problems and/or Goals:
Connecting with customer’s problems and goals will help you connect customers with the product.
There may be various problems that the customer had faced before. You can end up by selling the product if you are successful in solving those problems.
Question your customers about their problems and help them find solutions.
Sometimes, customers may not have faced any problem (related to the product that you are selling) and focusing on their problems may turn ineffective.
Focus on their ‘Goals’.
Get to know what are your customer’s goals and help them to achieve those. Educate and teach them, how will buying the product will let them achieve their goal.
If you are successful in any of the two, your product will turn into a need for your customer.
4. Provide Features and Benefits of the Product:
You must provide all the features and benefits of the product to your customers. Providing those can help customer make their buying decisions.
Feature refers to those unique qualities that your product possesses. Your product must have a unique feature that differentiates it with other products which can influence your customer’s purchase.
Benefits refers to the advantages that the customer will enjoy while and after using your products. Those benefits depends on the unique feature of the product.
Customers will never buy a product if it does not benefit them or does not fulfill their expectation even if it has lot of features.
5. Be More Than Just A ‘Salesman’:
To build a good relationship with your customers, you have to be more than just a salesman.
Before you sell your product to your customers, you should know their real hidden need. Get to know about the customer’s interest and expectations. Focus on those needs before focusing on sales.
Try to be a gap partner between your customers and their goals.
When you successfully figure out and understand your customer, you can mold and modify your selling process accordingly.
Customers don’t care about your product, they care about themselves. So if you care about your customers, you can, mentally and emotionally, connect with customers and they will become your ‘happy customers‘.
Remember: How you sell matters. What your process is, matters. But how your customers feel when they engage with you matters more.
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I am a blogger and a Digital Marketer from Kolkata, India. I blog in the field of Personal Development, Books, and Marketing. I am currently a student at St. Xavier's University, Kolkata.
You can visit my About page to know more about me.